As a search marketer of nearly a decade, I’ve written articles, presented talks, and have been mentioned in the news before. Check out the latest about mentions of me below!
Professional SEO Content Written by Me
Reimagining Customer Experience with
Learn about using both paid and organic search in marketing strategy and download the whitepaper.
Searching for the Right Fit: What to Expect Moving from SEM to SEO
Read about notable differences between SEO and SEM as well as get perspective from a colleague, Annie Dunham.
Articles Mentioning Me
How Marketers Can Create a Holistic Search Strategy
Organic and paid search channels are huge sources of traffic for websites (roughly 68%), yet few marketing teams know how to align the tactics, insights and goals of both effectively. This is why so many search professionals speak of implementing holistic strategies..."
Watch my SMX Next Session
How to Build a Holistic Search Strategy That Works
Far too often, SEM and SEO are managed in silos, leaving users with a disjointed search experience and causing brands to lose potential customers. SEO and SEM are complementary channels, which requires both teams to be unified in order to optimize the user experience and drive conversions. Learn from Allison Duvall and me about holistic search strategy.