Welcome to my website! Let me introduce myself. My full name is Hannah Irene Johnson, but my friends call me Hannah. You might be here because you did an internet search on me, or perhaps you just stumbled upon my site. Either way, hello!
What do I do?
In short: I create strategies that allow companies to attract new customers, connect with them on a human level through relationship building, and turn them into satisfied customers.
The long version: I combine my love of storytelling and comedy with the knowledge I have about marketing online to help companies connect with their audience.
As a bit of a nerd at James Madison University, I found joy in soaking up as much knowledge as I could in my classes. This usually led me to learning some obscure subjects like anthropology and swing dance. But it also led me to one of my favorite classes: digital marketing. I found the subject fascinating and built my career around it.
My career started off at a digital marketing agency, and then shifted to a non-profit association. There I learned about really connecting with customers, since we literally existed to serve our members. Meanwhile, I was taking improv and comedy classes outside of work. In improv, you have to understand how your scene partner feels about your character in order to have a successful scene. So I learned how to really step into another character’s shoes both in and out of work.
These influences have enabled me to be able a look at how people are being treated on and offline and has driven me to strive to make the customer experience even better in a rapidly-changing digital era.
Although marketing is a passion of mine, I do enjoy doing things outside of marketing. Here are some fun facts about me:
- I’m obsessed with roller coasters.
- Traveling and exploring new cultures is one of my favorite pastimes. When I’m not working, I may be planning my next trip.
- I’m a total nerd. I love to learn. It’s what gets me up in the morning. Probably why I do so well with digital marketing – it’s constantly changing.
- I’m a strong believer that improv is one of the best things you can do for yourself. Scared? Go ahead and ask me about improv. I promise you will have fun!
If you don’t feel like reading my blog or browsing my website, you can either contact me or follow me on either my personal (jokes) or professional (with links about digital marketing) Twitter account!