Marketing

When faced with business challenges, I have a track record of delivering results. Below are some of the successes I’ve seen throughout my career.

Conference Marketing

Challenge: Increase attendance for domestic and international visitors for an international conference.

Solution: Optimize digital marketing strategies and use the right mix of digital media to reach the target audience. Some of the tactics used:

  • Paid search
  • Paid media
  • Paid and organic social media
  • Retargeting
  • Geofencing
  • Email marketing

Results: Increased conference purchases YoY by 110%, while reducing spend by 25%.

Content Marketing

Challenge: Increase leads for the PPC business line

Solution: Created a PPC blog series called “PPC Me Now” with specialized CTAs at the bottom.

Results: Increased PPC leads by 138% and was asked to write an article on SEMrush due to the popularity of the blog series.